SCENTHOUND

A category-creating national franchisor of routine hygiene, wellness and grooming

Scenthound is the first membership-based pet franchise providing routine hygiene and wellness care, so dogs live longer, happier lives

Scenthound is the first membership-based pet franchise providing routine hygiene and wellness care, so dogs live longer, happier lives

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THEMATIC INVESTMENTS

Better for me

Focus on health and quality of life

THEMES

  • Health & Wellness
  • Natural & Organic

EXAMPLES

  • Clean Beauty
  • Healthy Eating & Drinking

Better for me

Do it for me

Reduce time and improve experience

THEMES

  • Time Savings
  • Convenience

EXAMPLES

  • Residential Services
  • Subscription Services
  • Pet Services

Do it for me

Easier for me

Use technology to simplify life / business

THEMES

  • Innovation
  • Personalization
  • AI

EXAMPLES

  • Innovative Products & Services
  • Efficiency Tools for Consumer Businesses
  • Subscription Services

Easier for me

Fun for me

Seek joy and happiness

THEMES

  • Rich Experiences
  • Humanization of Pets

EXAMPLES

  • Indulgence
  • Pet Products & Services
  • Out-of-Home Entertainment

Fun for me

THE VALUE EXECUTION PLAN

PART 1

Operational Excellence

Organizational alignment ensures that employees understand their role in the VEP

  • Set a clear vision through strategic planning, roadmap development and goal setting
  • Implement real time Dashboarding, Reporting & KPI’s to enable data driven decisions
  • Disciplined financial management as appropriate across the investment cycle
  • Drive revenue fly wheel with superior consumer experience

PART 2

Human Capital

We prioritize building a robust team and culture with a clear growth mindset

  • We prioritize building a robust team and culture with a clear growth mindset
  • Attract the best talent by being the employer of choice
  • Training across the entire enterprise to drive organizational goals
  • Talent management to retain top performers
  • Aligned incentives allows us to win together

PART 3

Growth

We achieve growth in our platforms in the most effective and capital efficient manner whether organically and/or through M&A

  • We achieve growth in our platforms in the most effective and capital efficient manner whether organically and/or through M&A
  • Core business growth through enhanced marketing and customer acquisition
  • Horizontal (adjacent products, services & geographies) or vertical (up and down the supply chain) expansion via business development capabilities

PART 4

Technology & Systems

Develop the systems, infrastructure and data visibility to properly support and enable Growth, Human Capital and Operational Excellenc

  • Leverage AI to support operational efficiency across the organization
  • Maintain technology awareness of both obsolescence risk and opportunity